You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them. This leaves us with two options; we can either sell up and…
If you’re shopping for a DSP, you could be forgiven for feeling as though you got yourself lost at a farmyard; it’s messy, it’s noisy, and the smell of shit is everywhere. We checked out some of the advice available online for marketers making this tricky decision, and were uninspired to say the least. Trying…