The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She…
Originally published on Digital Doughnut January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands unintentionally…
For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to…
Admedo had the pleasure of speaking to a packed out room of recruiters the other week. Keely Williams, Head of Client Direct at Admedo and recruitment specialist discussed the role programmatic can play for recruiters looking to convey their EVP and attract global talent. The recruitment sector is faced with various external challenges. These include…
With your Undergraduate Open Days approaching, make sure you are following-up the conversation to potential applicants. During this crucial period you can employ a number of tactics to reach your application targets: Data-driven creative According to McKinsey research, data-driven personalisation delivers five to eight times the ROI on marketing spend and lifts conversions by…
Last week Admedo attended and spoke at The Indie Summit, a large scale global two-day conference for independent agency leaders to come together to learn, share and inspire. True to The Indie Summit’s promise I did indeed leave the conference feeling inspired and motivated having listened and spoken to accomplished attendees and speakers who had…
Originally published on the IAB Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally…
WHY MUST YOU MARRY PROGRAMMATIC AND CREATIVE TOGETHER? At its core, advertising is about telling a story to the consumer in order to engage them with the brand. Creative and messaging has gone hand in hand for decades. However, with the rise of digital and the “device-led age”, challenges have become apparent when designing ads…
If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements. It’s generally with traditional media; having an “Alcoholism, there is hope ahead” OOH (out-of-home) billboard banner with a Winery banner placed a few yards behind for instance. Yes, this is…
Total undergraduate full-time applications for September 2017 are down by 5% compared to this point in 2016. A drop of 7% in the number of EU applications, 23% in the number of nursing applications, a notable decrease in the number of older applicants, and a smaller decrease in the number of 18 year old applicants…