According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruit….
If you’re shopping for a DSP, you could be forgiven for feeling as though you got yourself lost at a farmyard; it’s messy, it’s noisy, and the smell of shit is everywhere. We checked out some of the advice available online for marketers making this tricky decision, and were uninspired to say the least. Trying…
Marketers, breathe a sigh of relief, because the machines aren’t coming after your jobs. The mechanised backbone of programmatic advertising – machine learning – still needs you like a shark needs blood. We need only look to the ‘awkward’ exit of Microsoft’s chat bot, Tay, to see how AI, when left unaccompanied, can malfunction big…
If you’re thinking of building an in-house programmatic advertising team, don’t assume that success relies merely on scale. Even the leanest can become its very own powerhouse – a place where man meets machine. So, who are the protagonists that form your badass in-house programmatic team? THE DEDICATED GENIUS (YOUR DMP) No team is complete…