Originally published on the IAB Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally…
If you’re thinking of building an in-house programmatic advertising team, don’t assume that success relies merely on scale. Even the leanest can become its very own powerhouse – a place where man meets machine. So, who are the protagonists that form your badass in-house programmatic team? THE DEDICATED GENIUS (YOUR DMP) No team is complete…