Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking, including on the Guardian stage with Ad Blocking: A New Deal or a…
Marketers, breathe a sigh of relief, because the machines aren’t coming after your jobs. The mechanised backbone of programmatic advertising – machine learning – still needs you like a shark needs blood. We need only look to the ‘awkward’ exit of Microsoft’s chat bot, Tay, to see how AI, when left unaccompanied, can malfunction big…
David Ogilvy: “If it doesn’t sell, it isn’t creative.” So many of us in the adtech/advertising space salute data as the the pivotal driver of successful online advertising. “It’s all in the targeting!” is the rally cry, as we pump our ads out into the ether. We’re wrong. But our misjudgment is forgivable; data-driven marketing…
Following the IAB’s recent ad-blocking seminar, it’s good to see the call for relevant online advertising moving (if gradually) up the agenda. We’ve witnessed huge growth in programmatic’s targeting capabilities, but the relationship between adtech and its essential human input can lack the kind of symbiosis which makes automation truly perform; ergo, many advertisers are…
We talk to Admedo’s HR & Operations Manager, Anthony Dacres, about the joys and challenges of hiring programmatic talent. Anthony, tell us a bit about what got you into the adtech industry. I was previously working as an Operations Manager for a welfare-to-work scheme, getting unemployed people back into work, and moving on, I wanted…
If you’re thinking of building an in-house programmatic advertising team, don’t assume that success relies merely on scale. Even the leanest can become its very own powerhouse – a place where man meets machine. So, who are the protagonists that form your badass in-house programmatic team? THE DEDICATED GENIUS (YOUR DMP) No team is complete…
When I speak to Higher Education marketers about programmatic advertising, questions about its efficiency, transparency and general functionality are common. But the overriding query is: how do I know when I’ve chosen the best solution? There’s no simple answer to this, but if you first determine your online advertising goals, there are five fundamental actions you…
The holiday season is finally here! It’s maybe the most exciting and creative time of the year for marketers, and as the global giants expand their reach in multiple directions, festive ad campaigns are getting bigger, better and smarter every year. US retail eCommerce is predicted to increase by 13.9%, rising to $79bn (9% of…
If you’re a university marketer, you’re certainly not spending all of August at the beach. Now that clearing is (almost) out of the way, chances are that you’re already thinking about the student intake for 2016/2017. Everyday, I speak with many colleges and higher education providers to help them target the right prospective students online….
At Admedo, I spend a lot of time working with colleges and other higher education providers to help them to target the right prospective students online. There’s no doubt that competition amongst universities looking to attract new students has never been higher. It’s never been more important for higher education marketers to get the most…