UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA…
Originally published on the IAB Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally…
Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can help you drive new sales and increase your brand awareness. HOW DOES IT WORK? Programmatic…
With access to a lot of data comes huge amounts of opportunity. A clear method of tracking user data means you can contribute insight back to the rest of your team to accelerate strategies owned by other channels. In this blog post we explore how you feed this information into those channels to achieve a…
HTML5 effectively allows advertisers to build a microsite within a banner ad thanks to the interactive online ad experience which is created. The demise of Flash ads over the past few years has given way to the adoption of HTML5 animated ads and as such has enhanced the creative delivery through programmatic. There are 3…
WHY MUST YOU MARRY PROGRAMMATIC AND CREATIVE TOGETHER? At its core, advertising is about telling a story to the consumer in order to engage them with the brand. Creative and messaging has gone hand in hand for decades. However, with the rise of digital and the “device-led age”, challenges have become apparent when designing ads…
If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements. It’s generally with traditional media; having an “Alcoholism, there is hope ahead” OOH (out-of-home) billboard banner with a Winery banner placed a few yards behind for instance. Yes, this is…
Total undergraduate full-time applications for September 2017 are down by 5% compared to this point in 2016. A drop of 7% in the number of EU applications, 23% in the number of nursing applications, a notable decrease in the number of older applicants, and a smaller decrease in the number of 18 year old applicants…
You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them. This leaves us with two options; we can either sell up and…
2016 is drawing to a close, and it’s certainly been an eventful year – and not just in the world of ad tech and digital. We’ve listed a few of our most memorable moments, industry game changers and pieces of news that particularly sparked our interest. Here’s our “Tech Throwback”: JANUARY A Year of Predictions…