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We’re on the G-Cloud Framework Digital Marketplace!

We have been approved to supply the UK public sector with cloud hosting and cloud support services under G-Cloud 10. If you’ve never heard of G-Cloud 10, you will probably be wondering what this means, and why we’re excited by it! To help, we’ve put some typical FAQs below along with some background info. What…

What Sir. Martin Sorrell’s Exit Signals for the Ad Industry

There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad Men advertising era. He focused on…

Learnings from the Higher Education Marketing Conference 2018

The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She…

How to Get the Most from Your Programmatic Advertising

Programmatic budget

Originally published on Digital Doughnut January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands unintentionally…

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