Khalil Ibrahimi, MD at Admedo Discusses The Moment of Inflection at The Indie Summit 2017

Khalil Ibrahimi at the Indie Summit discussing programmatic and ad tech

Last week Admedo attended and spoke at The Indie Summit, a large scale global two-day conference for independent agency leaders to come together to learn, share and inspire. True to The Indie Summit’s promise I did indeed leave the conference feeling inspired and motivated having listened and spoken to accomplished attendees and speakers who had…

4 Reasons why you should implement Dynamic Creative in your programmatic strategy

People in room discussing dynamic creative

Dynamic Creative is changing the way that ads are designed and delivered to prospecting and existing customers. Essentially it is creative that auto-generates and optimises in real-time using dynamic HTML5 rich media – across all ad formats and all devices for both prospecting and retargeting. Elements such as call-to-actions, messaging, products, images, price-points can all…

How a DMP can supercharge your programmatic advertising

DMP results, analysis and insights

UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA…

From Big Data to DMP

data insights from a dmp

Originally published on the IAB Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally…

Programmatic Advertising 101

programmatic advertising basics

Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can help you drive new sales and increase your brand awareness. HOW DOES IT WORK? Programmatic…

Programmatic & Creative: Deliver Engaging Content in 6 Steps

lightbulb moments for fusing programmatic and creative

WHY MUST YOU MARRY PROGRAMMATIC AND CREATIVE TOGETHER? At its core, advertising is about telling a story to the consumer in order to engage them with the brand. Creative and messaging has gone hand in hand for decades. However, with the rise of digital and the “device-led age”, challenges have become apparent when designing ads…

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